Does your LinkedIn banner picture attract your ideal clients? It's important to remember that your banner picture is your chance to make a good first impression. We all know you only get one shot at a first impression.
In general, your banner picture should be consistent with your messaging. Whom do you serve? How do you serve? What problems do you solve?
Ask yourself, will your ideal client see your banner and think "Where have you been all my life?"
If not, time to rethink it. The more narrow and targeted your message, the more success you will see. This may seem counter-intuitive. Instinct seems to say to speak to as broad an audience as possible. However, it is by being extremely clear and focused on your specific audience that you will attract the people who need you. Too broad and you attract random connections instead of targeted ones.
Want your LinkedIn Banner to work like a magnet?
Once you are clear on your message, check out these 3 powerful tips for creating a banner picture that speaks the language of your prospects:
2. Include your NAME, LOGO, and some contact info - phone number, email, website - your choice.
3. Include a CTA (Call to Action) – This could be “ring my bell”, Follow me, Click the link below for [name of your lead magnet/opt-in], or something else. One thing it should NOT be is some version of contact me such as “Message me” or “Call me” or “Schedule a meeting”.
A banner picture is not a "one and done". Think of it as a billboard. I like to change mine about once a month. You can see some of the ones I've used in the past below. It is important to use your brand colors. Here are some banner pictures I've used in the past:
I can't wait to see your new banner picture creation on YOUR LinkedIn Profile! Please tag me or message me on LinkedIn so I can check out your new banner picture! Here's my LinkedIn Profile - linkedin.com/in/laurabarkerjd/