In the ever-evolving world of digital marketing, the art of content creation on LinkedIn has become a pivotal chess game, where every move counts.
What will you post today? Tomorrow? Can you succeed with blatant self-promotion? How much is too much?
Then there’s your “value-add’ content. Freely share your expertise, key word being FREE?
“Feels a bit risky to give away my expertise. No one will buy from me even if I do promotion posts.” Is this how you feel sometimes?
“Feels a bit risky to give away my expertise. No one will buy from me even if I do promotion posts.” Is this how you feel sometimes?
So many business owners face this dilemma when leveraging LinkedIn as a key tool to grow their business. What’s your next move?
Balancing Your Content
Understanding how to balance your LinkedIn content will directly impact your success. On one end, there’s promotional content that showcases your services or products. On the other end, there’s value-added content that informs, educates, and captivates audiences. This content builds trust, establishes authority, and fosters a sense of community.
Striking a balance is not just about mixing two types of content; it’s about weaving them together in a way that feels natural and engaging. It’s about understanding your audience’s needs and delivering content that resonates with them, all while subtly guiding them towards your business goals.
With the right content mix, your LinkedIn presence is both influential and effective.
Are You Relying on Promotional Content too much?
Promotional content is often misunderstood. It’s not just about broadcasting your achievements or pushing your products. It’s an art – the art of presenting your offerings in a way that aligns with your audience’s aspirations and needs. Effective promotional content on LinkedIn doesn’t just say, “Look at what I can do”; it says, “Here’s how I can help you succeed.”
The power of well-crafted promotional content lies in its ability to connect your business goals with your audience’s desires. It’s about showcasing your expertise and services in a context that matters to your audience.
The challenge is to do this without falling into the trap of being overly aggressive or salesy. Don’t be this guy. . .
The key is subtlety and relevance.
Your promotional content should feel like a natural part of the conversation, not an interruption. It’s about creating a narrative where your services or products are presented as solutions to the challenges your audience faces.
Don’t be this guy. . .
Are You Using Value-Added Content Enough?
Value-added content is the cornerstone of any successful LinkedIn strategy. It’s the type of content that educates, informs, and engages your audience, establishing you as a thought leader in your field. This content goes beyond mere promotion; it adds real value to your audience’s professional lives. Whether it’s through insightful articles, helpful tips, or engaging discussions, value-added content fosters a deeper connection with your audience.
The benefits of providing value through your content are invaluable. You build trust and credibility, as your audience begins to see you not just as a business entity, but as a valuable resource.
But how do you create content that truly adds value?
It starts with understanding your audience’s needs and challenges. What information are they seeking? What problems do they need to solve?
Once you have these insights, you can tailor your content to meet these needs.
The key is to ensure that your content is not only informative but also engaging and relevant to your audience.
Format matters too. Carousels on LinkedIn are still the most effective content. I personally create carousels every week, sometimes more than once a week. I mix it up with long-form text posts, posts with images and videos.
Pro tip: Memes are not a successful content type on LinkedIn.
The Role of AI and CGPT Plus in Content Creation
The advent of AI and tools like CGPT have become game-changers in content creation. These technologies are not just about automating processes; they’re about enhancing the quality and efficiency of content creation.
Moreover, it’s essential to be aware that your competition is already leveraging these AI tools. If you plan to stay competitive, adopting AI in your content strategy is not just an option; it’s a necessity.
Here’s an analogy for you. You run a business yet you refuse to get the assistance of a computer and you even refuse to get a cell phone, much less a smartphone. Can you imagine running a business without those tools?
Folks who refuse to embrace new technologies will be left behind.
AI tools can analyze vast amounts of data, providing insights into what content resonates with your audience, predicting trends, and even suggesting content topics that are likely to engage your followers.
The use of AI in content creation allows for the creation of more personalized, relevant content at a pace that would be impossible to match manually. This is particularly crucial on platforms like LinkedIn, where staying relevant and timely is key to maintaining engagement.
However, it’s important to note that while AI can provide valuable assistance, the human touch remains irreplaceable.
The creativity, empathy, and personal connection that you bring to your business and to your content cannot be replicated by AI.
Never copy/paste from AI to anything public-facing. It will be noticed. You will lose credibility.
I like to think of AI as my sounding board, editor, and all around assistant. Brainstorming has never been easier, especially for solopreneurs who don’t have a literal board to confer with or an entire marketing team to develop ideas.
I like to think of AI as my sounding board, editor, and all around assistant. Brainstorming has never been easier, especially for solopreneurs who don’t have a literal board to confer with or an entire marketing team to develop ideas.
Got questions? Pop them in the comments.