Laura Barker

You’re scrolling through LinkedIn, and there it is—a post from a competitor, flooded with likes, shares, and glowing comments. You can’t help but wonder, “What’s their secret?” Here’s the truth: It’s not about being the loudest voice in the room; it’s about being the most trusted. And trust, my friends, is built on social proof. … Read more

QUICK! “Content” – how does this word make you feel? You wouldn’t be alone if it invoked feelings of pressure, uncertainty, or stress. It’s a constant topic of discussion. There are frameworks, formulas, books, videos all promising easy content creation. Don’t fall for it. Content creation isn’t easy or everyone would be doing it. And, … Read more

LinkedIn offers a world of opportunity for Solopreneurs. Unlocking its full potential requires a nuanced understanding of the platform’s core features. Tap into the power of Liking, Commenting, and Sharing and use these simple actions to amplify your voice, extend your reach, and foster authentic connections. Whether you’re new to LinkedIn or looking to refine … Read more

If you follow me, you know I often say, “We don’t sell on LinkedIn, we build relationships”. This week, I’ve got 12 LinkedIn IPAs that can lead to sales If you are thinking, oh no! 12 more things to do and it feels like too much or like you don’t have time to do “all … Read more