This is your step-by-step guide to crafting a LinkedIn Newsletter that not only informs but also engages. So, are you ready to roll?
Note: If a prompt contains brackets such as [insert your information], you will need to provide that information when you use the prompt.
Step 1: Know Your Audience
First things first, who’s your target audience? Understanding them will help you tailor your content for maximum impact. Create a quick persona of your ideal reader. What keeps them up at night? What solutions are they seeking?
Don’t rely on what you think you know. Instead, get help from CGPT4 with Prompt for Building a Robust Ideal Client Profile:
Act as a PhD in human behavior. What do you need to know to create a robust and thoughtful ideal client profile for [insert information about your business – the more the better]. Once done, I’ll provide the answers so that you can generate a great ideal client profile that takes into account human behavior.
Step 2: Topic Selection
Once you have your ICP, use this next prompt to get inspired for topics that are relevant to your ideal client profile.
Relying on the ideal client profile we just created, List the top 10 challenges or pain points that my ideal clients are currently facing. For each challenge, brainstorm 3 potential solutions or insights that you can offer. Now, how can these solutions or insights be transformed into engaging LinkedIn Newsletter topics?
Step 3: Initial Prompt for your newsletter article
You have your topic. Now it’s time to get that article researched and published!
We’re about to craft a LinkedIn article that’s a game-changer. The topic is [insert your chosen topic here]. You’re stepping into the shoes of [insert an industry-leading expert or a marketing/copywriting genius], but remember, it’s my voice that’s going to shine through. Before we dive into writing, let’s lay the groundwork with an outline for a 5000-word masterpiece. You’re not just a writer; you’re an expert copywriter and a marketing virtuoso. Let’s make every word count
Your final newsletter article should be around 3000 words at most. Asking for more gives you more material to work with and refine.
Review and Repeat:
Review the outline, add sections based on your knowledge and goals, prompt again for adding your new sections or insights and refine as needed. Tell it to incorporate your new info into the existing outline.
Step 4: Develop Each Section of the Outline
Time to dive deeper. Use this prompt to develop each section:
Now we are going to develop each section. Starting with the first section, [name of section], write a 500-word paragraph for each point.
Then, ask it to continue using this prompt:
Same request for this section: [insert section]
Step 5: Compile Your Draft
Copy and paste the parts you like into a Google Doc or word processor.
Same request for this section: [insert section]
Never, ever copy/paste AI generated content to use “as is”. People will know. Algorithms will know. Just don’t do it.
Using AI responsibly means that you understand that it can make you better at whatever the task, especially when it comes to writing. It is NOT meant to do the task (I am not referring to automation).
Once you have put your touch on the draft, taken out anything that doesn’t “sound like you” and replaced it with YOUR insights you are almost ready to publish your LinkedIn newsletter.
Step 6: The Post for the Newsletter
Every time you publish an edition of your LinkedIn newsletter, it will appear as a post. It’s important to write a great post to introduce your newsletter.
Head back to CGPT4 in a NEW chat. Provide it with YOUR final version of your newsletter. Use this Prompt for a compelling Headline and Summary of your article:
Create a compelling headline and a post to summarize the article using my voice. Here is the article: [INSERT YOUR COMPLETED ARTICLE]
Step 7: Visuals
Time to add some flair! Use Canva or other AI tools to create graphics that align with your content. Download these to your computer for easy uploading to your LinkedIn Newsletter.
Images stop the scroll. Period. Spend some time generating images until you have something eye-catching and relevant to the topic. The image below is a collage of pictures I generated for some of my carousel posts. Be creative. Use CGPT4 to give you inspiration. I used a variety of imaging tools to create these. If you want to know what I use, let me know in the comments. Happy to share links!
Step 8: LinkedIn Article Editor
Navigate to LinkedIn and click “Write Article.” Copy and paste your content section by section. Upload your images where they fit best.
Step 9: Final Touches
Once you double checked it for mistakes and are ready to share it, Click “Next”. This will open a box for your post. Paste in the caption you created earlier and anything you want to say to encourage readers to click to read the article. You can either post immediately or schedule it—your choice!